Slap on the wrist for Power Balance
By: Roger Hislop
Skirting the line between truth, fiction and a bitch slap from the advertising regulator - the ongoing Power Balance bracelets scenario is a great case study in finely crafted messaging, of the art of spin, and discipline in damage-control PR.
Power Balance of Orange County, California, may or may not make a band that makes you stronger and more flexible, but it certainly is a fine example of consistency power and messaging flexibility.
Let's backtrack a bit. Power Balance is the makers of R500+ rubber bracelets with a hologram inset, "are designed to work with your body's natural energy field" to increase strength, balance and flexibility......Click Here to read more....
Posted by Jay Roberts at 04:17 AM | Permalink